Writing for Social Media is entirely different to writing your actual Blog Post. You have to be concise and get people to go read your post. Getting more traffic for your Blog is the main aim of this post.
Now we all know that the social media platforms have their own rules but if you follow the five writing rules here, you should have a great hook for getting people to read your Blog. You may need to tweak a little for each of the platforms but you will have the basis for your promotional material.
1. Use a Relevant Image
You may have an image within your post or you may find that you want to use one from elsewhere. Try to use the same image across all social media platforms for consistency and branding. Your Blog should have its own brand and each post should be branded too. It can be an extension of the brand of your website e.g using the same colour palette. Or you can brand each post separately. Whatever works for you and your own particular niche and branding.
2. Use your Blog Post Title
Your Blog post title should be used as the main text. It should be written in Bold. It could be written over your image if you use Canva or similar graphic platforms or it could go beneath the image. This decision may be made for you depending on the social media platform. Instagram and Twitter are best used with text separate from the image. With Pinterest it is better over an image. In either case I always use it underneath, even if it is on the image too.
3. Use your Meta Description
Your Meta Description is what is shown underneath your blog post in google search. You should set your Meta Description in WordPress before publishing. It should be a snippet of what the post is about. I often use a variable of my opening Paragraph. It should be no more than 160 characters.
This could be on the image or not. You may be best to just write the Meta Description after the Title underneath the image.
4. Have a Call to Action
Ask them to read your post or visit your site. I like to put this on the image if I can. Don’t forget to put the URL of where you want them to go.
5. Invite Engagement
End with asking people for their opinion on something. Asking them is likely to get more engagement. Something controversial always works well.
So if I were to write something for Social Media for this post applying these rules, it would look something like this.
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How To Write For Social Media and Get More Traffic For Your Blog
Writing for Social Media is different to writing your Blog.
Read My 5 Steps To Success Here
https://buildingwebsitesfordummies.com
Don’t forget to let me know if I have missed something that works for you.
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Obviously I have not included the image here but you probably saw it on social media somewhere. It is probably what brought you to this page in the first place. Note the difference in size and font of the different elements. Titles are always Bold. The rest needs to be distinguished by size usually.
I would put all of this under the image and just “How To Write For Social Media and Get More Traffic For Your Blog” and “Read my 5 steps to success” on the actual image.
I hope you have found my 5 steps to writing for social media useful. If you have any questions or think I have missed something that works for you please leave me a comment below and I will get back to you as soon as I can.
With Grace and Gratitude
Karen