Small business promotional ideas are actually right in front of your eyes but when we run our own business sometimes it’s hard to think any further than what needs to be done now.
We are living in the online age and any small business that wants to succeed needs to have its own website in order to promote itself. This serves as your platform through which you can communicate with your customers. If created well then you can offer further information about your brand, and advertise your services, products or brick and mortar store if you have one.
However, and most importantly, it is a space where you can make sales and generate profit. So, it’s not all too surprising that so many of us spend impressive amounts of time, effort, and money in the process of developing our own web pages on our website. However, it’s extremely important to remember that your website isn’t the only online platform that can benefit you financially. There are all sorts of alternative platforms that you can engage with too. Whether that’s to secure further sales or to simply raise further awareness of your brand and your website.
Here are a few small business promotional ideas you might want to consider.
Amazon
Amazon is perhaps the world’s most successful online retail platform. It has been reported that this platform was selling 306 items per second during its Cyber Monday sale this year. That’s 27 million items in a single day.
As you can see, plenty of people are using it to search for and purchase a wide variety of products. The exciting part? You can sell your items on this platform as well as your own website! Now, you may think that the products you are providing couldn’t possibly stand out from the other 12 million products on the site. But this isn’t true. In fact, with the right help from WordTree, you could see your products feature highly in search results, catching consumers’ attention before they walk into the arms of a competitor.
Depop
If your business is targeting a young demographic of sixteen to thirty year olds, Depop is one of the best places to establish your company. This relatively new app is often referred to as a mix between Instagram and eBay. It takes on the aesthetic and style of an Instagram feed, where users can upload images of their products and wares in a highly curated and aesthetic fashion, but where others can purchase the items shown in the pictures. It sounds simple, but over two million people have downloaded this app since its launch, so it holds potential to show off your products to a huge number of potential consumers. The app charges 10% on each sale, however, this is a small price to pay for the exposure it offers and you can always link your website directly in your store’s bio or description.
Shopify
If you use shopify then it is like having a whole new website to showcase your products. I am not going to say too much about this platform here because you can go and read my post on Shopify and how it works.
Ebay
Everyone knows Ebay and it still is the go to place to buy products. It started out life as a way for you to sell your second hand goods but it has come a long way since then. Yes you can still purchase second hand goods for individuals but the majority of the products are now New and sold by businesses just like yours. You can build a shop front for a monthly fee and have your products right in front of people who want to buy.
Etsy
Etsy has gotten itself a reputation for being able to showcase the most unique products out there. So if you have some niche products then I suggest opening a store there too. It’s very simple to do and is much cheaper than running a store on eBay.
Facebook Marketplace
It’s free and cannot do you any harm in advertising your products or services on there. Another free way to compliment your website or even to drive traffic to it.
Fiverr
If you sell services rather than physical products then you might want to consider advertising them on this hugely popular platform. You create your profile and your ads and you only pay when you get a job. I have just started using it to advertise guest posting on my site so people can get a post related to their own website or business published on my site which gives you advertising through my website and the all important backlinks that are required for SEO. Search Engine optimisation.
It is free to advertise but they will take a percentage of your earnings.
Social Media
If you are not using the five main social media sites then you are missing out on traffic and customers. You could hire a virtual assistant to do all of this for you through Fiverr or you could just get organised and do it yourself. There are a lot of schedulers available to you so you can plan all of your social media content ahead of time and saving you time. My favourites are Tailwind for pinterest and Instagram and Crowdfire for all of the social media channels. Read my post to see why I favour Crowdfire.
Final Thoughts
These are just a few of the different platforms that you should take into consideration for your small business promotional Ideas. While you should still invest a lot of effort into your main branded website, it is important to remember that you could also benefit by selling on alternative platforms at the same time. This will help you to make even more profit than usual, which can then be reinvested back into your company to help it grow!
I hope you have enjoyed this post and that it has given you some food for thought in how else you can promote your small business. If you have then please give it a share on your favourite Social media platform.