How To Use Pinterest To Market Your Business – Seven Steps To Success
Knowing how to use Pinterest to market your business is fast becoming a must have skill. Most of us will have joined Pinterest as a way of looking at pretty things to make, do or wear. We will have pinned other people’s posts based mainly on the picture, without really reading any post it was linked to.
We will have followed our friends and maybe a couple of others that were recommended to us by Pinterest based on our likes. Our boards were created without much thought and often pins ended up in the wrong categories but hey it didn’t matter then did it?
But now you see that Pinterest has evolved and people are advertising their businesses there and you want to too.
The first thing many people do is to start a whole new account for their business. My suggestion is don’t do this. When people follow you, they want to follow a whole person and your Pinterest boards will reflect you, the real person behind the business. Don’t panic if you have pinned things that may reflect badly we can sort this later.
Here are the Seven Steps to Pinterest success.
Register your Pinterest account as a Business. You will not be able to pin from your website if you don’t. Doing this also enables you to get analytics for your profile so you can see what is working and what’s not. Though it is not said, business profiles do seem to get seen in people’s feeds more often. You might not get many followers but people will see and pin your work more often.
The process is very simple and I have provided the link from Pinterest here which will enable you to switch your account easily. Pinterest switch your personal account to a Business.
Upgrade your profile. Put an image of yourself on there, write a description and add your website. You need to go to the Cog in the top right hand corner and then choose edit profile to do this.
Organise your boards. If your boards are a little like mine were, then your boards will be a big mismatch of things. Now you can organise them for your own and your followers benefit. The whole point of this exercise is to make your Pinterest profile visitor friendly.
Go to board and click organise. Now create a section. In my example here I organised my Recipes board and chose Christmas Recipes as section name. I then clicked on all the posts I wanted in there and then clicked done.
Create new sections and Move them until you have no pins left hanging around. You will see these under your newly created sections.
If there is something you can’t put in a section, you can choose to delete it. I had a random vintage tray in there and as it wasn’t so useful to me or my visitors I chose to delete.
Some boards will not need organising and you can delete a whole board if you want to. You can also make a board private if you want to keep it, but do not want visitors or followers to see it.
Create a board that you can pin posts from your websites to. In my case it is Website and Blogs and Toy Poodles but I don’t limit myself to just my own posts in here. It is also a good idea to have some similar themed boards but with different names. You can then pin the same post to several boards, giving you more scope and chances of your pins being saved.
Pin from your website. Get a URL of a post you want to Pin to Pinterest. Make sure it has a great image in the post that you can use. When you open Pinterest you should get a Black “Do you want to copy link” sign at the bottom. Click on this but you have to be quick because it doesn’t stay there long.
Choose what Image you want to use. Write some engaging comment next to the Image. Choose Board and post.
Alternatively you can go to your profile page and click the + sign and choose “Pin copied Link” and then paste your link. Choose image, and Board in the same way. You can choose to pin your website as a whole if you want to but I think more targeted post Pins are more effective.
Advertise your Pinterest profile. Make sure you have the options for people to pin from your website and to follow you. There are lots of social media plugins you can choose.
Make sure that your Pinterest profile is on all of your other Social media accounts.
Follow people and pin their posts. Make yourself known by interacting with others on Pinterest. You can also join Pinterest groups but that is a whole post on its own.
Step Six :
Make some creatives. You will have seen lots of lovely Pinterest Pins with obvious Business messages in them. Here are two that I made in my creative platform Canva for this post.