Whenever you start developing a new product, customer feedback can have a huge impact on the direction you take your products. Whether it is something design related such as the colour of your product or something during the manufacturing process such as the materials it’s made from, customer feedback is incredibly important in shaping new products. In this brief post, we’re going to take a look at why customer feedback is important and what it can do for your new products.

• Customers that use your products are the best source of information when it comes to making changes or altering decision choices.

• Feedback will show if your customers are satisfied with what you’ve currently made or if there’s a lukewarm response that should prompt you to rethink your product.

• Listening to customer feedback shows your audience that you care about their opinions and that they can have an impact on the development of your product.

• Improving customer relationships is easy when you listen to their feedback and take on their suggestions.

• Feedback from your customers can also affect business decisions such as identifying competitors and what areas of your product or services to focus on.

• By listeningto feedback and taking it on board, you greatly improve the customer experience which attracts a wider audience.

Below, I have added an infographic that covers the impact that online customer reviews can have on your product development. The information is in line with the concepts I’ve  covered in this post and should help you understand the importance of customer feedback.

Infographic: University of Alabama Birmingham