What Is The Best Email Autoresponder
Before answering what is the best email autoresponder? Let’s just quickly explain what an email autoresponder is and why you need one.
An email autoresponder is a piece of software that is hosted outside of your website and allows you to a) collect email addresses and b) set up emails that automatically goes out to people who send you their email address. You can also set up emails that go out to people on your email address list on a regular or one off basis.
Why do you need one ?
You may have read or heard the term, “the money is in the list” This relates to your email list. You can have 1000s of followers on social media but have no real way of contacting those people unless you want to private message each one individually. No one has time for that and besides it will be perceived as spamming.
All of the Social media platforms could disappear in the blink of an eye or change their rules and you could lose all of your followers, just like that…. ouch! Don’t think it can’t happen because it does.
Who remembers when everyone used MySpace? If you do then, where is it now ? And if you don’t remember, well you wouldn’t as it has disappeared off the face of the earth.
Your email list is your own. People on that list have willingly given you their email address, usually in return for some kind of Freebie and they expect to hear from you. Do not go buying email lists. These people have never heard of you and will ignore your emails anyway and you will be a spammer. Never be a Spammer.
So your email address list will be people who have willingly given you their email list in return for something ( your offer or Freebie) your autoresponder will then send them the goods that you have created. These people will also expect to hear from you again ( but not too often, at least not to begin with ) This is the beginning of your relationship and trust building with these people. And that is why the money is in the list. People buy from people they like and who offer them value.
Used properly your email list will become your best asset. So you want to choose a good autoresponder to make sure your email list is serviced properly.
What Autoresponder should I choose ?
There are many factors involved in choosing the right autoresponder for you. Price, Functionality, Ease of use, Customer support.
I am going to give you an overview of the four best autoresponders on the market, any of which I would recommend for different reasons. Obviously there are others out there. I’ve tried a few really bad ones myself, based mostly on cost and naivety and I am not going to recommend them here.
Aweber has been around since 1998 and has made a real name for itself in the market.
It has a 30 day free trial and then costs $19 a month up to 500 subscribers. The cost per month does go up to $29 a month up to 2500 subscribers and then $49 up to 5000 subscribers. The costs per month continue to go up as you get more subscribers but by the time you get this far, I would hope you were making good enough use of the service to be making more than enough money to make the cost negligible anyway.
In terms of its functionality it has over 700 email templates to choose from and uses a drag and drop system. It has the ability to create a RSS feed so your subscribers get your new blog posts, straight to their inbox. It has unlimited storage for images and has 6000 + stock photos you can use in your emails. It also has sign up forms you can integrate into your site.
The ability to segment your list is also available. This means you can target specific people based on why they gave you their email in the first place. It will also allow you to split test those emails. This is something we should all do so we can assess what works and what doesn’t. Aweber also has a full analytics system to allow you to see which emails are opened, acted upon, etc.
Their customer support is excellent with the ability to call, email them or use live chat. They also allow for full integration of other services, you may use, like PayPal and leadpages. They even have 3 different apps you can use for emailing on the go. So if you are often working on the hoof (travel bloggers and busy mom bloggers spring to mind) then this may be really helpful to you.
The best feature of Aweber to me personally is that you get full access to all of their services no matter whether you are on the free trial or the most expensive package. If you want to check Aweber out click here.
This is probably lesser known in the market but does have some advantages and disadvantages over Aweber. It’s a choice thing really.
Pricing is slightly cheaper than Aweber at $15 per month for up to 1000 subscribers rather than 500 but the next price point jumps straight to $49 a month up to 5000 subscribers. They do offer an 18% discount if you pay for a year in advance and 30% if you pay up front for two years. This does bring their prices down very competitively if you can pay a large lump up front. They also have a free months trial.
In terms of its functionality, it has the same drag and drop approach and has over 500 templates to choose from. It also has the sign up forms you can integrate in to your website but it also includes landing pages which Aweber does not. Landing pages are essentially sales pages which will integrate with your auto responder. You definitely need them. With Aweber you would need to get leadpages or clickfunnels separately but they do integrate with most autoresponders and many bloggers do go with either of these as they are solely landing pages and will give you more options.
They do offer over 1000+ stock photos and also the ability to host webinars which is a definite plus for me. Whilst I am a reader, I am aware that videos are preferred by many people today.
What you do need to be aware of is that the cheaper plan up to 500 subscribers only gives you basic landing pages and no access to webinars. The $49 Plan gives you their advanced landing pages and webinars with up to 100 attendees. The webinar attendees increase with the higher priced plans.
Their customer support is done via live chat or email but they do seem to have a very organised and transparent customer relations team. They also have full integration with more services than any I have heard of as well as the usual PayPal, shopify etc.
What I am most impressed with is that they have email courses on all aspects of landing pages and autoresponders. You can get these for free if you give them your email address….. lol. If you want to check them out click here