Over the last few years, a new trend in the world of business has started to take off. More and more people are dedicating themselves to finding ways to be their own boss, choosing to work as freelancers rather than seeking formal employment. Of course, […]
In business, as well as in life, presentation matters. How we come across and present ourselves to others, informs the impression people will have of us. In fact, first impressions are known to be long lasting and they frame the context of all future interactions. […]
Small business promotional ideas are actually right in front of your eyes but when we run our own business sometimes it’s hard to think any further than what needs to be done now. We are living in the online age and any small business that […]
We are living in the age of technology, and if you are a small business owner, you are going to have to keep up with the times in order to ensure that you engage with your potential customers and your existing customers as conveniently and […]
With over 1.4 billion websites in existence, getting your online business to stand out from the crowd is not going to be easy. So, regardless of the products and services your company offers, mastering the realms of branding and marketing is crucial to your success […]
When marketing your business there are two different categories your campaigns will fall into: B2B and B2C. For those that don’t know, this is Business to Business and Business to Consumer. Most of the content you will see online on a day to day basis […]
The days of the family getting into the car to go shopping are nearly over. Well at least, you don’t actually have to, if you don’t want to, as everything can now be done online. If you have an online business and are serious about growth […]
There is a form of marketing that is often overlooked, it’s incredibly simple but it works. Merchandise Marketing. There are so many different ways to market your online or even bricks and mortar business. Many of them are highly effective. Blogger outreach, social media, video marketing, […]
Before Dealing with how to make your own logo design, let’s ask if you really need a logo for your website? The answer is absolutely YES, especially if you are operating any kind of home business. The logo is part of your brand, a recognisable […]
If you want to vamp up your marketing strategy this year from the typical social content and blog posts, one of the media you may have considered investing in, is video creation. These days, a video is, as common as taking a good photograph and […]
