How To Create Rich Pins For Pinterest | Building Websites for Dummies

How To Create Rich Pins For Pinterest

I have recently read so many complaints from people within Facebook Groups that their Pins are being stolen. Yes your Pinterest Pins can be stolen. They look the same but when you click on read it takes you to a completely different and often unrelated website. This is because the original owner of the pin did not create them as Rich Pins.
In the past I had often clicked on something within Pinterest only to be disappointed that it went to something totally different from what the pin suggested. I always wondered why they would make a pin that didn’t relate to their site. That is until I learnt about Pinterest for my business and how to use it properly.
You really need to have your Pinterest account registered as a business account and then you can create Rich Pins. However, there is a process that you need to do to get them validated. Here I am going to give you two ways to get them validated as it does depend on whether you use Yoast or All in One SEO on your site. These are the two most popular SEO plugins for WordPress. I personally use All in One SEO so I will start with that.
However, before following the process please make sure your Pinterest account is registered as a Business and is associated with your Website.
Setting it up as a Business account is simple. Follow the details found here. https://help.pinterest.com/en/

Creating Rich Pins With All In One SEO

First, you need to ensure you have The Social Meta activated within your All in One SEO.
1. Click on All in One SEO and then
2. Click on Feature Manager from the drop down list. You will find the Social Meta feature second in the list as shown here.
All in One SEO social Meta
3. Click Activate. Mine is already done in this image. You can now see Social Meta in your All in One SEO list in the left hand menu.
4. Click on this and you will get a whole list of things to choose to do. We only need to concentrate on two sections.
The first section you need to fill in is the first one, Home page settings.
All in One SEO settings
1. Tick the AIOSEO box. This means that the information you put into your original home page will be used for the pins. If you cannot remember that information you can find it in general settings from the All in One SEO menu.
2. Add your site Name.
You can add an image if you want a specific one shown. I didn’t as I already have an image associated with my site that I am happy with. You will see this later in the process to get Rich Pins.
Next scroll down to the social profile links section. There are others that can be filled in but are not necessary for this process.
All in One SEO social media
Add your Pinterest URL. You can see I have also added Instagram but you don’t need to. Click on Person or Organisation. Most of us are sole traders so Person is the most appropriate.
Next put in an associated name. This could be your name. I personally have a brand “With Grace and Gratitude” and I want this to show on my pins.
Scroll to bottom and Click update. Now you are ready to get your site Validated for Rich Pins by Pinterest.
Go to https://developers.pinterest.c
Here you will see the instructions for adding Rich Pins from the Pinterest side.
Pinterest Rich Pins Validator
It is quite simple. All you need is to copy any URL from your website and enter it in the box provided. It is not in this image as I had already filled it in.
One you press Validate you will get a message saying Thankyou and an email will be sent to you if they have any questions or to give you the next steps.
You will also see something like this.
Pinterest Rich Pins
Now you can see how my associated image shows up automatically.
Now you wait. They say it can take up to a week to hear back but I got my email within an hour. Don’t panic if it doesn’t come back to you that quickly though. You might need some patience.
You should get an email like this.
Pinterest Rich Pins approval
And now you everything you pin from your website should be Rich Pins.

Creating Rich Pins with Yoast

Yoast is a plugin that many bloggers use for their SEO. I have never used it but I haven’t heard anything bad about it so if you don’t have All in One SEO which I get free with my hosting at Wealthy Affiliate you might want to add Yoast as a free plugin for your WordPress website.
1. If you are using Yoast for the first time, the initial set up process asks for your social media profiles, so make sure to put your Pinterest account in there. The set up process is simple as it takes you through a simple process for set up.
2. Once Yoast is installed, go to the Yoast dashboard. This will be on the left in your main website dashboard. Click on Features. Make sure Advanced Settings are set to Enabled.
Creating Rich Pins With Yoast
3. Go to https://developers.pinterest.c… Put in any URL from your site, (e.g the URL of your last post) into the Validator box at the bottom of the page. Click the button that says Validate. There is no code to insert as Yoast does it all from here. You will get an email from Pinterest to tell you that your rich pins are enabled. It can take a while for this but usually it will be in a couple of days at most but they do say up to a week.
Once validated anything you or anyone else Pins from your website will be a Rich Pin. The validation process with Yoast is the same as with All in One SEO so check above at the images to show you what you will get back from Pinterest.

 

If you don’t want your pins stolen and diverted to other websites, get your pins turned into Rich Pins as soon as you can. Obviously there are the other benefits that come along with it too. The title will now be shown in bold and will therefore, stand out from the crowd. Read my post on the best use of Pinterest here.
As ever with if you have any questions or just want to tell us about having your pins stolen, please leave me a comment below and I will get back to you as soon as possible.
With Grace and Gratitude
Karen

8 Comments

  1. Caitlin

    at

    I had no idea my pins could get stolen! Thankfully, I have already enabled rich pins because someone told me to, but I had no idea doing so would keep my pins from being stolen. Thanks so much for this info!

    1. Karen Noone

      at

      Hi Caitlin and thank you for stopping by.
      There are other virtues of Rich Pins and am pleased you were advised to do so. Stealing pins is more common than people think and most people don’t actually know their pins are being redirected. How many of us actually check all of our Pins ?
      With Grace and Gratitude
      Karen

  2. Charlotte Brand

    at

    This was really helpful! I had no idea my pins could get stolen..thankyou for opening my eyes! <3
    Charlotte

    1. Karen Noone

      at

      Hi Charlotte,
      Pleased I could be of help. So many people do not realise it at all. They think they have a great pinning strategy but without Rich Pins they risk all of their hard work being undone.
      With Grace and Gratitude
      Karen

  3. Lisa Wingerter

    at

    Do you know how long it can take to hear back from Pinterest? I did this almost 2 weeks ago, but haven’t heard anything back. I can’t seem to find an answer on how long it can take.

    1. Karen Noone

      at

      Hi lisa and thanks for reading.
      I am sorry to hear that you haven’t had an email from Pinterest yet. First thing I would do is check your junk mail. I get loads of things ending up there.
      If you haven’t had an email, I would go through the process again.
      They do say up to a week but I got mine within the hour.
      2 weeks is way too long and something may have gone wrong.
      Technology is a wonderful thing when it works.
      Hope you get it sorted soon.
      With Grace and Gratitude
      Karen

  4. Nicole

    at

    Karen, thank you for this! I’ve had my pinterest business account for 3 months and couldn’t figure out how to set up rich pins. After using the Yoast plugin to set it up, I was verified within 12 hours.

    That was yesterday, and there’s already been an increase in traffic to my posts. One question though: How does pinterest differentiate between an article and a recipe? I noticed that my recipe pins are showing up as articles.

    1. Karen Noone

      at

      Hi Nicole and thank you for reading my post,
      I’m pleased that you were able to get rich pins however if you want recipe rich pins of certain posts then you need to use schema.org in your Meta title. Here is the link from Pinterest’s Advice https://developers.pinterest.com/docs/rich-pins/recipes/
      With Grace and Gratitude
      Karen

Leave a Reply