A good website has more than just great visuals and a quick load time. In fact, a website that will be effective and please your users time and time again is one that needs to be lovingly built and crafted from the ground up. That is what the process of UX or Website User Experience does and why it is so vital to those looking mto create compelling websites. A subject you can read all about in the post below.
When laying down the foundations for a website with UX, the user part of the equation cannot be underestimated. In fact, when developers refer to the user, it is not some vague idea of the type of person that will be visiting their site that they need. Actually what they require is a detailed picture of the behaviours, likes, and dislikes of the people in the demographic your business will be targeting.
To that end, making sure you use a variety of user research methods when gathering this data is essential. If you want your website to be as accurately informed and as effective as possible, that is.
Flow matters when it comes to website design. In fact, the way that you organise the infrastructure of your site is fundamental to the types of experience your users will have.
In particular, you need to pay attention to the routes that certain actions open and close when interacting with your website design. After all, you will want to direct particular users to a certain area or piece of information and ensure they don’t get lost. Especially if you are using your website as a kind of sales funnel. The reason being, is that this flow will make sure you get the required action out of your visitors, no matter what stage of the buying process they are currently at.
Part of the importance of UX design is that it works out all the kinks before your site goes live. Of course, this can have a massive positive effect on the efficacy of your website, because it helps to make sure customers do not navigate away through frustration. And we have all done that at some point, if not several times!
Once again, the concept of the user is vital here, and the use of user based scenarios can be particularly useful research. Who are your users and why have they come to your website? Can they all find what they are looking for easily? The reason being that this exercise can weed out any potential issues that can cause frustration before you go live. Something that can help you to maximise both your engagement and sales with your site.
Even if you are already live, you can still employ these user based scenarios and make then make the necessary changes as soon as possible.
Finally, if you want to create a website that delights users, your design is crucial to success. Obviously, the elements discussed above will also factor into your overall design, but in particular, making sure the interaction aspect of your website works well is essential.
After all, how visitors interact with your site needs to be accessible to them as possible. Of course, once again, this information needs to come directly from all user feedback, paying particular attention to how they feel about the experience that is provided for them. Something that will help you to optimise your site for UX and ensure your users will love their experience every time they visit.
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So, website live or not, make sure that you give your customers and potential customers the best and most useful experience as possible.
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With Grace and Gratitude
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We hope that you have found this article helpful, and will use this advice to make sure that your business has everything it needs to succeed.