How to Build A Small Online Business – Time To Scale Up ?
If you are ready to scale up your small online marketing business, and have had enough of doing everything on your own, you will now be thinking about how you can maximise your profits. This is best done by increasing your capacity (Offer more) so you can reach and serve more people.
You can only increase your capacity and reach if you invest in technology, staff, and training. You will have to take it slowly, though, and not grow too much too soon. Make sure you are getting enough customers to justify your growth. Below you will find a few tips on how to get started in expanding your small business.
Invest in Training
No matter if you are a blogger, an SEO freelancer, or a social media manager, maybe a virtual assistant, you will need to think about offering more value to your clients in order to make more money. This means that you will inevitably have to invest in your own personal and professional development.
You might want to brainstorm additional services and get basic training online to be in the picture, even if you don’t want to do the job yourself!
You may want to expand your small online business by incorporating Affiliate Marketing to your strategy or consider what you can outsource leaving you more time to concentrate on what you are good at.
Find The Right People With The Right Skills
Once you know what else you would like to offer to your clients, you will have to start your recruitment process and get the right talent in your business.
You might be thinking about finding end point assessment organisations that will help you find the right apprentice in your business, so you can make the most out of your time and make a living using other people’s time and talent.
Always do your research on potential candidates whether they will be employed by you as an employee or a freelancer. They need to be able to do what you do or can’t do and they need to fit in with the brand you are creating. It helps if you like them too!
Outsource Lower Level And Specialist Jobs
Once you have decided that you are ready to grow your business and succeed, you will have to decide which jobs to keep for yourself and in house, and which ones you would rather outsource.
Most small and medium sized business owners find it hard to let go of some personal hats, such as marketing and social media management. The truth is that probably spending time on these tasks might not be the best use of your time. You can find cost effective digital marketing and social media packages that will take the guesswork out of your promotions and save you a lot of time and enable you to make more money.
Raise Your Profile
Once you have created your new offers and found your new ideal clients, it might be time to establish yourself as a bigger fish in the pond.
This might involve getting recommendations, creating a LinkedIn profile, or simply getting your name out there in directories or magazines. Employing someone to do this for you is always a good idea as it is required but time consuming.
Create A Strong Brand
Branding is an important thing business owners often forget about when scaling up their company. Your clientele will change, and you will need to target the people who are going to buy into your business vision, mission, and values. That means that you have to put consistent brand messages out there and reinforce them every day.
To create a strong brand, you will need to make the most out of your market research and position yourself in the right part of the market. This will take a bit of legwork, but you will certainly be able to make it if you have a consistent strategy.
How I Make A Living Online
I make my living online, through affiliate marketing and I have learnt everything I needed to know about building such a business through Wealthy Affiliate.
Wealthy Affiliate is a comprehensive training platform for anyone wanting to either start an online business or build upon an existing one.
If you want to check it out for free with no credit card required click on the link below.
When you are ready to expand your online business make sure you plan how you will expand and when and with whom. Do not rush into it, but build your small online business one step at a time do one person at a time.
Managing your employees whether full time, part time or freelancer, is a skill in itself so make sure to educate yourself first.
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As ever if you have any questions or want to share your own thoughts or experiences, please leave a comment below and I will get back to you as soon as I can.
With Grace and Gratitude
Please be aware that this post may contain affiliate links which means that if you click on one and then make a purchase, I will earn a commission but it will not cost you any more.@We hope that you have found this article helpful, and will use this advice to make sure that your business has everything it needs to succeed.