How to write for blogs and enjoy doing it does not come easily to many of us when we first start out.
If you have a blog, you may well be feeling that it is a lonely and quite scary world at times
Very often we start a blog and we write about things that are happening in our life or things that excite or inspire us. This could be the latest make up, handbag or a pair of jeans.
Very soon we realise that we are not getting noticed, have very few followers or engagement on our website and it knocks our confidence so we start to put out fewer posts or worse none at all.
Now it all depends on why we started our blog in the first place. Was it because everyone else seemed to be doing it and making money ? Was it because we just wanted a place to voice our opinions? Was it because we wanted a way out of that horrible 9 to 5 job we hated ? Or was it because we wanted to earn money. Full stop?
I have a message for you
Do not give up on that blog no matter where you are at in the blogging process or whatever your reason for starting.
You are irreplaceable because you are You. And being you is enough.
You have a place in the blogging world which can be hugely successful but first you have to acknowledge who you are and what you are selling ( this doesn’t have to be monetary, it could just be an idea )
Once you have acknowledged who you are and what your purpose is, you will gain some focus for your Blog.
Blogs that are a big mixture of things are rarely successful.
People, buy people first and products and ideas second.
So, it is okay to talk about your fears, worries or successes but you need to have a direction for your Blog.
Are you selling physical products? If so who is your ideal customer?
Are you selling self development? If so who is your ideal customer?
Are you selling blogging as a career ? If so who is your ideal customer?
I guess you are getting the gist here. First, know who you are, then what you are selling and then who is your ideal customer.
Once you know these three things, your blog will become more focused. You will know what and to who you are marketing and speaking to. Writing blog posts will become something you look forward to doing, rather than dreading. It will be like you are writing to a friend someone you know and who is interested in what you have to say.
Rules for writing blog posts
Write like you would speak. People buy people first. Do not be afraid to use your humour or swear, if that’s your thing. Your readers should get a sense of who you are and what you st and for.
Make your information easy to read. Short paragraphs, bullet points and headings are really important. No reader wants to read a sea of words with no punctuation.
Do not be afraid to tell your reader what you want them to do. It’s okay to ask for a sale or their email address. Your readers will not get subtle hints and people really appreciate honesty.
Use a great title. Now this one is for both Google and your reader. You would be wise to invest in a keyword search tool. It will help you find a title that includes keywords searched for often and therefore your blog post will be found in search engines. This means more organic traffic. Add a little bit extra to your keywords to entice the reader. My title is a good example How To Write For Blogs Are my keywords. And Enjoy Doing It is for you. I highly recommend Jaaxy as your keyword search tool. Go and read my review by clicking here.
Aim for at least 1000 words. Google likes long posts for some unknown reason. 1000 words fits their algorithm for ranking posts and it is just enough to keep your reader interested. Obviously it depends on your subject, so it could be longer. I think my longest post is 2200 words.
It doesn’t matter what the focus of your blog is as long as it has a focus. If you are promoting all and everything then you will get lost in the crowd. Be known for something. Always have your reader in mind when you write your blog posts. Take on the role of teacher. When people read blog posts it is generally because they need help with something.
That something could be the right pair of shoes for a wedding or the best skincare for young or older skin. It could be help with parenting or health issues. And on and on…… no niche subject does not have an ideal audience or a willing audience. It is your job to tap into that niche. If you have a problem with deciding on your niche take a read of my post on choosing a niche by clicking here.
So I am nearly at the end of my post and at this point I am told that I am at 930 Words. Hmmm… okay I know this because I am writing this in Site content a brilliant tool within Wealthy Affiliate. Wealthy Affiliate is where I host my blogs and learned how to build websites no matter what the niche. It gives me so many tools to use in building my websites and it is free to join with no credit card required. If you want to join me at Wealthy Affiliate and have mine and over a million others help in building your blog ( it truly is a helpful community where you are never alone ) you can either read my review by clicking here or you can join me for free by clicking the button below.
Yes I have now reached 1054 Words….. but I had a blast writing this post for you.
If you have any questions or need more help leave me a comment below and I will get back to you as soon as I can.